Rewards Hub: 50 years in the making
The golden age of loyalty & rewards is here, and it draws on the joy of coveting.Click on the arrow below this 50 year story.
Cuttin' and Stickin'
The symptoms of Rice Krispies addiction in the 60's and 70's:
scissors and glue, multiple hits of dopamine, delayed gratification
and lashings of pester power.
An illness so virulent the only cure was more...
Coupons and Catalogues
If you could see past the smoke screen of 70's and 80's cigarette culture you could find the next step in loyalty and rewards.
Choice.
Catalogue loyalty brought with it variety, obsession and unbeknownst irony. It turns out the more you smoke the less likely you are to enjoy the rewards you were saving up for! ðŸš
Epoch of Instant Gratification
What came first the nappies or the beer?
Turns out it was the decision to replace loyalty with data pinching and discounting.
This era was the start leveraging real time consumer behaviour in return for stretching margins instead of fostering brand allegiance.
Birth of Digital Loyalty Industry
This was the age where loyalty gained a 'use by date'. It was no longer enough to show your fidelity through repeat purchase or brand preference, you effectively had to take your rewards and or suffer dilution.
The Rewards Hub
In amongst the ubiquity of user friendly technology lies what has been forgotten about loyalty. The Rewards Hub aims to reignite the balance of instant and delayed gratification whilst utilising consumer familiarity with smart phone wallet and kiosk technology.